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Data protection declaration
Unless otherwise stated below, the provision of your personal information Data neither legally nor contractually required, nor required for a contract. you are not obliged to provide the data. A non-provisioning has no consequences. This applies only as far as the subsequent processing operations are not otherwise specified. "Personal Information" is any information that relates to an identified or identifiable natural Refer person.

Server log files
You can use our websites without submitting personal data. Every time you access our website, user data is transmitted by your internet browser and stored in protocol files (server log files). This stored data includes e.g. name of the site called up, date and time of the request, amount of data transferred and the provider making the request. This data serves exclusively to ensure smooth operation of our website and to improve our offering. It is not possible to assign this data to a particular person.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. a GDPR by contacting us, for reasons relating to your personal situation.

Collection and processing when using the contact form
When you use the contact form we will only collect your personal data (name, email address, message text) in the scope provided by you. The data processing is for the purpose of making contact. By submitting your message you agree to the processing of your transmitted data. Processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent.You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried out with your consent up to the withdrawal. We will only use your email address to process your request. Finally your data will be deleted, unless you have agreed to further processing and use.
You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried out with your consent up to the withdrawal. We will only use your email address to process your request. Finally your data will be deleted, unless you have agreed to further processing and use.

Customer account
When you open a customer account, we will collect your personal data in the scope given there. The data processing is for the purpose of improving your shopping experience and simplifying order processing. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried out with your consent up to the withdrawal. Your customer account will then be deleted.

Use of your email address for mailing of newsletters
We use your email address outside of contractual processing exclusively to send you a newsletter for our own marketing purposes, if you have explicitly agreed to this. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal. You can unsubscribe from the newsletter at anytime using the relevant link in the newsletter or by contacting us. Your email address will then be removed from the distributor.

Use of the e-mail address for sending direct mail
We use your e-mail address, which we obtained in connection with the sale of a good or service, for the electronic transmission of advertising for own goods or services, which are similar to those, which you already acquired with us, as far as this Use did not contradict.
The provision of the e-mail address is required for the conclusion of the contract. Non-provisioning means that no contract can be concluded. Processing is based on Art. 6 (1) lit. a GDPR from the legitimate interest in direct mail.
You may object to this use of your e-mail address at any time by notifying us. The contact details for the exercise of the contradiction can be found in the imprint. You can also use the dedicated link in the promotional e-mail. There are no other costs than the transmission costs according to the basic tariffs.

Cookies
Our website uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the user’s internet browser on their computer system. When a user calls up a website, a cookie may be saved on the user’s operating system. This cookie contains a characteristic character string which allows the browser to be clearly identified when the website is called up again. We use cookies to make our offering more user-friendly, effective and secure. Cookies also allow our systems to recognise your browser after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. These services require the browser to be recognised again after a page change.
Our website also uses cookies to allow us to analyse the surfing behaviour of visitors to our website.

Furthermore, we use cookies for the purpose of subsequently addressing site visitors on other websites with targeted, interest-based advertising.
Processing is carried out on the basis of § 15 (3) TMG (Telemedia Act) as well as art. 6 (1) lit. a GDPR due to our justified interest in the purposes above. The data collected in this way is pseudonymised using technological measures. It is therefore not possible to connect the data to your person. The data will not be stored together with other personal data pertaining to you.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by contacting us, for reasons relating to your personal situation. Cookies will be stored on your computer. You therefore have full control over the use of cookies. By choosing corresponding technical settings in your internet browser, you can prevent the storage of cookies and transmission of the data they contain. Cookies which have already been saved may be deleted at any time. We would, however, like to point out that this may prevent you from making full use of all the functions of this website. Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics
Our website uses the web analysis service Google Analytics by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The processing of data serves to analyse this website and its visitors. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services to the website operator relating to website and internet use. The IP address communicated by your browser as part of Google Analytics is not associated with any other data held by Google. Google Analytics uses cookies, which make it possible to analyse your use of the website. The information generated by the cookie regarding your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. Google uses this to shorten your IP address beforehand within Member States of the European Union or in other signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. Your data may be transmitted to the USA. Transmission of data to the USA is covered by an adequacy decision by the European Commission. Processing is carried out on the basis of art. 6 (1) lit. a GDPR due to our justified interest in needs-based and targeted design of the website.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by contacting us, for reasons relating to your personal situation.
ou can prevent the storage of cookies by choosing corresponding technical settings in your internet browser; we would, however, like to point out that this may prevent you from making full use of all the functions of this website. You can also prevent collection of the
data (including your IP address) generated by the cookies and related to your use of the website by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following link [https://tools.google.com/dlpage/gaoptout?hl=en]. You can set an opt-out cookie to prevent collection by Google Analytics across devices. Opt-out cookies prevent the future collection of your data when you visit this website. You need to opt-out on all systems and devices in use for this to work comprehensively. If you click here, the opt-out cookie is set: Disable Google Analytics.

You can find more detailed information on the terms and conditions of use and data protection at https://www.google.com/analytics/terms/ and at https://policies.google.com/?hl=en.

Use of Google Adwords Conversion Tracking
We use the online advertising program "Google AdWords" on our website and, in this context, conversion tracking (visit evaluation). Google Conversion Tracking is an analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). When you click on an ad served by Google, a conversion tracking cookie will be placed on your machine. These cookies have a limited validity, contain no personal data and are therefore not for personal identification. If you visit certain pages on our website and the cookie has not expired, Google and we may recognize that you have clicked on the ad and have been redirected to this page. Each Google AdWords customer receives a different cookie. Thus, there is no way that cookies can be tracked through the websites of advertisers.
The information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a conversion tracking tag page. However, we do not receive any information that personally identifies users.
Processing is based on Art. 6 (1) lit. a GDPR from the legitimate interest in targeted advertising and the analysis of the impact and efficiency of this advertising.
You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you, based on Art. 6 (1) a GDPR. You can prevent the storage of cookies by selecting appropriate technical settings of your browser software. We point out, however, that in this case you may not be able to use all the functions of this website in full. You will not be included in the conversion tracking statistics. You can also opt out of personalized advertising in Google Ads Ads Settings. For instructions, see https://support.google.com/ads/answer/2662922?hl=en
In addition, you may disable the use of third-party cookies by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the opt-out information contained therein.
For more information and the privacy policy of Google, see: https://policies.google.com/privacy?hl=en

Use of Google DoubleClick
We use the online marketing tool Google DoubleClick on our website Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("DoubleClick"). DoubleClick places cookies to show ads that are relevant to visitors to the site to improve the evaluation of the advertising campaign or to prevent a user
the same ads are played several times. These cookies have a limited validity, contain no personal data and are therefore not for personal identification. Google uses a cookie ID to determine which ads are shown in which browser and prevents them from being displayed multiple times. These cookies have a limited validity, contain no personal data and are therefore not for personal identification. Google uses a cookie ID to determine which ads are shown in which browser and prevents them from being displayed multiple times. Processing is based on Art. 6 (1) lit. a GDPR from the legitimate interest in the needs-based and targeted design of the website. DoubleClick can also use the cookie IDs to track conversions related to ad requests. For example, if a user sees a DoubleClick ad and then visits the advertiser's website and buys something there. According to Google, DoubleClick cookies do not contain personally identifiable information.
The information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a conversion tracking tag page. However, we do not receive any information that personally identifies users.
Processing is based on Art. 6 (1) lit. a GDPR from the legitimate interest in targeted advertising and the analysis of the impact and efficiency of this advertising.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. a GDPR by contacting us, for reasons relating to your personal situation.
You can prevent the storage of cookies by selecting appropriate technical settings of your browser software. We point out, however, that in this case you may not be able to use all the functions of this website in full. You will not be included in the conversion tracking statistics.
You can also opt out of personalized advertising in Google Ads Ads Settings. For instructions, see https://support.google.com/ads/answer/2662922?hl=en-GB 
In addition, you can opt-out of the Network Advertising Initiative https://www.networkadvertising.org/choices/  and implement the additional opt-out information listed there.
For more information and the privacy policy of Google, see: https://policies.google.com/privacy?gl=de&hl=en

Use of Google AdSense
We use the AdSense feature of Google Inc. on our website (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google").
This function is for the purpose of renting advertising spaces on the website and targeting visitors to the website purposefully with interest-based advertising.
This feature will serve visitors to the provider's website with personalized, interest-based advertising ads from the Google Display Network. Google uses cookies that allow you to analyze the use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google may transfer this information to third parties if required by law or as far as third parties process this data on behalf of Google. Google will never associate your IP address with other Google data.
Processing is based on Art. 6 (1) lit. a GDPR from the legitimate interest in the above purpose. You have the right to veto this processing of your personal data according to art. 6 (1) lit. a GDPR by contacting us, for reasons relating to your personal situation.
You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=en.
You may also disable the use of third party cookies by visiting the Network Advertising Initiative deactivation page at  https://www.networkadvertising.org/choices/ and implementing the opt-out information listed there. You can also prevent the storage of cookies by setting your browser software accordingly; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. For more information and Google's privacy policy, please visit: https://policies.google.com/technologies/ads?hl=en,https://policies.google.com/privacy?gl=de&hl=en

Use of Criteo
We use on our website the retargeting function of Criteo SA, Rue Blnache, 75009 Paris, France. This allows us to show our advertisements to visitors who are interested in our products on affiliate websites, apps and emails. Retargeting technologies use cookies or promotional IDs and display advertising based on your previous browsing behavior. To refuse this interest-based advertising, please visit the following websites:
http://www.networkadvertising.org/choices/
http://www.youronlinechoices.com/
 We can share information such as technical identifiers from your login information on our website or our CRM system with trusted advertising partners. This will link your devices and / or environments and offer you a seamless user experience with the devices and environments you use. For more details on these linking capabilities, please refer to the privacy policy that you will find in the aforementioned platforms or the explanations below. (http://www.criteo.com/privacy/)

Use of social plug-ins with „Shariff“
We use social networking plugins on our website. To keep control over your data, we use the privacy-protected "Shariff" buttons.
Without your express consent, no links will be made to the servers of the social networks and consequently no data will be transmitted. "Shariff" is a development of the specialists of the computer magazine c't. It allows for more privacy on the network and replaces the usual "share" buttons on social networks. More information about the Shariff project can be found here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
If you click on the buttons a pop-up window appears, in which you can log in with your data to the respective provider. Only after this active login by you a direct connection to the social networks is established.
By logging in, you give your consent to the transfer of your data to the respective social media provider. Here are u.a. transmitted both your IP address and the information that you have visited on our website. If you are connected to one or more of your social network accounts at the same time, the collected information will also be associated with your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
The following social networks are integrated by means of the "Sharif" function. For more information on the scope and purpose of the collection and use of data, as well as your related rights and ways to protect your privacy, see the linked privacy policy of the provider.

Google+ - Google Inc. (1600 Amphitheatre Parkway, Mountain View, Kalifornien, 94043 USA)
https://www.google.com/intl/de/+/policy/+1button.html

Facebook - Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php

Duration of storage
After contractual processing has been completed, the data is initially stored for the duration of the warranty period, then in accordance with the retention periods prescribed by law, especially tax and commercial law, and then deleted after the period has elapsed, unless you have agreed to further processing and use.

Rights of the affected person
If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to information, correction, deletion, restriction of processing, data portability. You also have a right of objection against processing based on art. 6 (1) lit. a GDPR, and to processing for the purposes of direct marketing, according to art. 21 (1) lit. a GDPR.

Right of appeal to the supervisory authority
You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data is not being processed legally.